Hi, I’m Mirza, a Product Designer who focuses on changing behavior through design.
Hi, I’m Mirza, a Product Designer who focuses on changing behavior through design.
Transforming how teams adopt systems they avoided. Helping customers activate account independently. Getting people to save receipts they'd normally discard.
Currently available for full-time roles and consulting gigs.
Chat with me on LinkedIn
CASE STUDY
1. Design System
Xendit
From Avoided to Adopted: Building a Community-Owned Design System
2
Xendit
Reducing Support Dependency: A Self-Serve Onboarding
3
Pomona
From Trash to Cash: Changing Receipt Behavior
Xendit
From Avoided to Adopted: Building a Community-Owned Design System
Xendit
Reducing Support Dependency: A Self-Serve Onboarding
Pomona
From Trash to Cash: Changing Receipt Behavior
CAREER
Sabbatical
2024 - 2025
Highlights:
I took time off to deepen my expertise by studying behavioral economics and motivation systems.
I then applied them to my own life by building new habits:
Built sustainable health and fitness routines (lost 18kg)
Explored game development
Traveled solo across Southeast Asia
Xendit (YC15)
Product Design Lead (Design Ops)
2022 - 2024
Product Designer
2020 - 2022
Pomona
Senior UX Designer
2018 - 2020
Medika Platform
UI / UX Designer
2016 - 2018
Madeira Research Pte Ltd
System Engineer
2015 - 2016
Freelance
Designer
2012 - 2016
Sabbatical
2024 - 2025
Highlights:
I took time off to deepen my expertise by studying behavioral economics and motivation systems.
I then applied them to my own life by building new habits:
Built sustainable health and fitness routines (lost 18kg)
Explored game development
Traveled solo across Southeast Asia
Xendit (YC15)
Product Design Lead (Design Ops)
2022 - 2024
Product Designer
2020 - 2022
Pomona
Senior UX Designer
2018 - 2020
Medika Platform
UI / UX Designer
2016 - 2018
Madeira Research Pte Ltd
System Engineer
2015 - 2016
Freelance
Designer
2012 - 2016
Sabbatical
2024 - 2025
Xendit (YC15)
Product Design Lead (Design Ops)
2022 - 2024
Product Designer
2020 - 2022
Pomona
Senior UX Designer
2018 - 2020
Medika Platform
UI / UX Designer
2016 - 2018
Madeira Research Pte Ltd
System Engineer
2015 - 2016
Freelance
Designer
2012 - 2016
Highlights:
I joined the Onboarding team, where I led the redesign of self-serve account activation (30% conversion improvement).
Later, I focused on Design Ops. I overhauled our design system and grew contributors from 5 to 22+ people.
FAQ
What are you looking for in your next journey?
I'm looking for roles where the challenge isn't just making something easier to use, but changing how people naturally behave. Usability is UX design's bare minimum, but designing for behavioral change is how it becomes impactful.
This is the environment where I do my best work and what I enjoy most. If this sounds like your team, let's chat!
How do you approach design challenges?
To put it simply:
A design challenge comes from the business side, whether it's to improve, transform, or sustain a certain process. I dig into the context, the data behind it, and why it matters for the business.
When the intention is clear, I start by understanding users' current behavior: what are they doing now? How do they do that? And why?
Then I identify what could be designed to achieve the desired outcome.
You can read one of my case studies above for a more detailed example.
How do you collaborate with others?
It depends. A lot of factors determine how I'll collaborate; like deadline, data availability, team direction, etc. For example:
If data is lacking, I talk to teams with more context (e.g., marketing/sales/CS for growth-related, Ops/engineers for efficiency). Research gets decided here too if necessary.
If we have time and data but unclear direction, I'll run a workshop with stakeholders.
It all depends on the situation, but I make sure to involve people because contextual design leads to better outcomes, and it improves team collaboration.
What are you looking for in your next journey?
I'm looking for roles where the challenge isn't just making something easier to use, but changing how people naturally behave. Usability is UX design's bare minimum, but designing for behavioral change is how it becomes impactful.
This is the environment where I do my best work and what I enjoy most. If this sounds like your team, let's chat!
How do you approach design challenges?
To put it simply:
A design challenge comes from the business side, whether it's to improve, transform, or sustain a certain process. I dig into the context, the data behind it, and why it matters for the business.
When the intention is clear, I start by understanding users' current behavior: what are they doing now? How do they do that? And why?
Then I identify what could be designed to achieve the desired outcome.
You can read one of my case studies above for a more detailed example.
How do you collaborate with others?
It depends. A lot of factors determine how I'll collaborate; like deadline, data availability, team direction, etc. For example:
If data is lacking, I talk to teams with more context (e.g., marketing/sales/CS for growth-related, Ops/engineers for efficiency). Research gets decided here too if necessary.
If we have time and data but unclear direction, I'll run a workshop with stakeholders.
It all depends on the situation, but I make sure to involve people because contextual design leads to better outcomes, and it improves team collaboration.