Transforming how teams adopt systems they avoided. Helping customers activate account independently. Getting people to save receipts they'd normally discard.
Currently available for full-time roles and consulting gigs.
Chat with me on LinkedIn
CASE STUDY
CAREER
FAQ
What are you looking for in your next journey?
I'm looking for roles where the challenge isn't just making something easier to use, but changing how people naturally behave. Usability is UX design's bare minimum, but designing for behavioral change is how it becomes impactful.
This is the environment where I do my best work and what I enjoy most. If this sounds like your team, let's chat!
How do you approach design challenges?
To put it simply:
A design challenge comes from the business side, whether it's to improve, transform, or sustain a certain process. I dig into the context, the data behind it, and why it matters for the business.
When the intention is clear, I start by understanding users' current behavior: what are they doing now? How do they do that? And why?
Then I identify what could be designed to achieve the desired outcome.
You can read one of my case studies above for a more detailed example.
How do you collaborate with others?
It depends. A lot of factors determine how I'll collaborate; like deadline, data availability, team direction, etc. For example:
If data is lacking, I talk to teams with more context (e.g., marketing/sales/CS for growth-related, Ops/engineers for efficiency). Research gets decided here too if necessary.
If we have time and data but unclear direction, I'll run a workshop with stakeholders.
It all depends on the situation, but I make sure to involve people because contextual design leads to better outcomes, and it improves team collaboration.